Development and creation of the logo and the concept that sustains it.
"ARRANHA" (SCRATCH) was the name chosen to illustrate the project that intends, in a first phase, to present and analyze the "Areosa - Ranha" area and its critical points, focusing on the Estrada da Circunvalação (Road of Circumvalation) and, in a second phase, to collect proposals for future intervention and improvement.
"ARRANHA" (SCRATCH), (AR)eosa - RANHA, name that gets its definition from the verb “arranhar” (scratch) the emotion to transmit. An area with little safety and accessibility, ugly and with high traffic that is "hair creeping" and "rough".
Thus, the main objective was to create an image that transmitted the desired change and highlighted the key points of the project: mobility, interaction, green zones and accessibility.
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